Category: startup

  • Why AI SDRs Miss the Mark and Where AI Actually Helps

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    Over the past few months, I’ve tested several AI sales tools. My conclusion: they’re mostly solving the wrong problem.Currently the most talked-about category in the field is “AI SDRs” — AI Sales Development Representatives. Tools like 11x, AiSDR, and Artisan claim to automate the entire outbound sales process, end-to-end, faster and cheaper than any human Read.

  • How I Helped Launch a Digital Health Startup in GCC

    Recently, I worked on a project in the GCC region with a focus on Saudi Arabia. My client was looking to launch a digital health startup to capitalize on Saudi Arabia’s transforming healthcare system, and we needed to assess the feasibility of the digital health venture, explore different business models, and build a solid business Read.

  • Transforming Mental Health with AI at Ensofy

    As the founder of Ensofy, I spent a lot of time exploring how AI could improve mental health. To this date, less than 10% of primary care physicians screen their patients for mental health, despite the fact that mental health comorbidities can lead to up to six times higher treatment costs and significantly lower quality Read.

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irakli lezhava - digital health consultant