Irakli Lezhava
hi@iraklilezhava.com
Category: startup
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Why AI SDRs Miss the Mark and Where AI Actually Helps
Over the past few months, I’ve tested several AI sales tools. Some show promise. Others are all hype. The most talked-about category in the industry is “AI SDRs” — AI Sales Development Representatives. These tools claim to automate the entire outbound sales process, replacing the human SDRs. B2B sales is complex and slow. For example,… Read.
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How I Helped Launch a Digital Health Startup in GCC
Recently, I worked on a project in the GCC region with a focus on Saudi Arabia. My client was looking to launch a digital health startup to capitalize on Saudi Arabia’s transforming healthcare system, and we needed to assess the feasibility of the digital health venture, explore different business models, and build a solid business… Read.
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Closing Down Ensofy
After several intense years, we’ve made the difficult decision to shut down Ensofy. There are many reasons behind this decision, but I’ll mention just one here. Europe has chosen to place the same regulatory burden on AI health startups as it does on large multinationals. I’ve written elsewhere about the new EU AI Act and… Read.
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Transforming Mental Health with AI at Ensofy
As the founder of Ensofy, I spent a lot of time exploring how AI could improve mental health. To this date, less than 10% of primary care physicians screen their patients for mental health, despite the fact that mental health comorbidities can lead to up to six times higher treatment costs and significantly lower quality… Read.
