I work at the intersection of GTM strategy and hands-on commercial execution, with a focus on digital health. I take ownership of the full commercial motion — market assessment, partner and provider outreach, pipeline management, and deal close. I build AI systems that make commercial teams faster and leaner: automating research, lead qualification, and opportunity tracking so the focus stays on the work that moves deals forward.

My background includes founding an AI health startup and management consulting in diagnostics and nuclear medicine – operating across both early-stage ventures and established healthcare businesses.

I work best with founders and commercial teams who need someone who can own a market entry or build out a pipeline – not just advise on it.

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My Blog

I write here about my journey and share my thoughts on relevant topics.

• Why AI SDRs Miss the Mark and Where AI Actually HelpsJune 24, 2025
  Over the past few months, I’ve tested several AI sales tools. My conclusion: they’re mostly solving the wrong problem.Currently the most talked-about category in… Read more: Why AI SDRs Miss the Mark and Where AI Actually Helps
• How I Helped Launch a Digital Health Startup in GCCMarch 2, 2025
  Recently, I worked on a project in the GCC region with a focus on Saudi Arabia. My client was looking to launch a digital… Read more: How I Helped Launch a Digital Health Startup in GCC
• EU’s New AI Act and its Impact on Digital HealthOctober 1, 2024
  The EU has taken a major step towards regulating AI with the introduction of the EU AI Act, one of the first of its… Read more: EU’s New AI Act and its Impact on Digital Health
• Transforming Mental Health with AI at EnsofyJuly 5, 2024
  As the founder of Ensofy, I spent a lot of time exploring how AI could improve mental health. To this date, less than 10%… Read more: Transforming Mental Health with AI at Ensofy